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Listen to our podcast interview to learn more!  

"Mathew Burns of WTI discussed the company's unique approach to product reviews with videos and how powerful POV videos can help increase consumer engagement and trust with content created through video reviews and livestream shows. 

Mathew also emphasized the importance of having high quality contents that are authentic and unbiased that produces sales on and off Amazon. Overall, this episode highlights the value of WTI’s approach to product reviews through POV videos. So tune in and learn more."

About Us

WTI, formerly known as What Tool’s Inside, was brought from concept to launch in 2017 by its creators at Vurn Media LLC. Obsessed with creating opportunities for people to have meaningful interactions within the retail community and stay current in the market, what started in the tool industry with morning shows, live giveaway game shows and the WTI tool giveaway app, has evolved into a cutting edge marketing agency setting trends on Amazon.

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A cost-friendly and effective way to help customers discover your brands. 


Since WTI was launched, they have continually adapted to meet social demands and created custom strategies for brands seeking an audience. After joining Amazon Live during their beta testing program, WTI quickly rose to "A-Lister" status, providing their ever-growing audience with the latest information and deals on products. By means of POV (point of view) videos and daily entertaining livestream shows, WTI is blazing a trail and setting the bar for the way live shopping should be.

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