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ITY Velvet Matte Finish Lip Stain

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ITY Velvet Matte Finish Lip Stain | POV | Would you buy it?

Quick Verdict

The ITY Velvet Matte Finish Lip Stain is a mousse textured lip clay that offers a buttery smooth application with a matte finish. It can be used on both lips and cheeks, offering versatility in makeup application.

Transcript
Hi there, it's Gina with WTI. I just love a good matte lip look and these little pudding pots from ITY have been giving me the perfect color, look and texture. I wasn't sure what to expect because they describe it as a clay or a mud, but I was so pleasantly surprised by how buttery smooth it is. Some lip matte products dry out my lips and accentuate the lines, but these don't at all and they have a really nice light cocoa scent to them. The sandalwood rose shade is a really pretty rosy nude pink and I love that these work for not just your lips, but also cheeks. So I'm on the go a lot. I do my makeup in the car a lot and so having one product to use in both places is totally amazing. I also love the applicator that comes with this. It's a really soft kind of spongy silicone and it just makes the product go on really well. Plus it doesn't absorb in so you're not wasting product. I like that a lot too. I also got two other shades. The red velvet is a really nice blue red. I love the pop of color and the terracotta kiss is a really nice nude color. ITY has such a good variety of colors. They're so brilliant, beautiful pigment and they just pop. I really enjoy using these lip and cheek clays and that's my point of view.
Key Takeaways

• Mousse texture provides a smooth application.
• Does not dry out lips or accentuate lines.
• Available in multiple shades including rosy nude and terracotta.
• Includes a soft applicator for better product use.
• Can be used on both lips and cheeks for convenience.

Video Proof Moments

Smooth application texture

Doesn't dry out lips

Can be used on cheeks

Soft silicone applicator

Variety of color options

Tags

daily makeup, on-the-go application, versatile use

smooth texture, long-lasting, versatile product

drying formula concerns, color payoff doubts

FAQ

Q: How does the texture of the lip stain feel?
A: It's described as buttery smooth, which enhances application.
Q: Does this product dry out the lips?
A: No, it does not dry out lips or accentuate lines.
Q: Can this lip stain be used for anything else?
A: Yes, it can also be used on cheeks, adding versatility.
Q: What is the applicator like?
A: The applicator is soft and spongy, making application easier.
Q: Are there multiple shades available?
A: Yes, ITY offers a good variety of colors.
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